I saw No Mo “O” at a New Product Convention and had to ask about it. I have tried everything to get rid of pet odor especially cat urine…and nothing has worked. Being skeptical, but thought, what the heck, got a bottle and brought it home. I am just gonna say…not only has it removed the odor, it has removed some bad stains I’ve had in my carpet for quite some time. The only problem I am having now is finding somebody around here to sell it!